History — SVBC | Sri Venkateswara Bhakti Channel

1. Introduction to Sri Venkateswara Bhakti Channel (SVBC)

2007

Incorporated

7 Apr 2008

Test Signal — Ugadi

7 Jul 2008

Channel Launched

Sri Venkateswara Bhakti Channel was incorporated under the Companies Act 1956 in 2007 in Andhra Pradesh. This was initially registered under Section-3 of the Companies Act and subsequently, based on a Board Resolution, changed to a Section-25 Company — a not-for-profit entity. This channel has been incorporated with the object of promoting and propagating Hindu Dharma through telecasting the devotional activities, schemes of TTD and other similar programmes from all over the world.

Channel test signal was launched on 7th April 2008, on Telugu New Year's Day (Ugadi) and the Channel was launched on 07th July 2008.

2007

Incorporation

Incorporated under Companies Act 1956

Registered in Andhra Pradesh under Section-3 of the Companies Act, subsequently changed to Section-25 Company (not-for-profit) by Board Resolution.

7 Apr 2008

Ugadi

Test Signal Launched on Telugu New Year (Ugadi)

The Channel test signal was launched on the auspicious occasion of Telugu New Year's Day — a divine beginning for SVBC's sacred mission.

7 Jul 2008

Launch

Channel Officially Launched

SVBC officially launched, bringing the divine grace of Lord Sri Venkateswara into the homes of millions of devotees across the world — 24 hours a day, 7 days a week.

Ad-Free

Board Decision

Ad-Free Broadcasting — Board Resolution

It was envisaged that SVBC would raise revenues through advertisements. However, due to objections raised by devotees and in order to give ad-free and seamless content to devotees, the Board decided to dispense with advertisements. The Company now raises Sponsorships and Donations (General & Corpus) apart from TTD Grants for its functioning. There is a separate Governing Body for SVBC to take appropriate decisions for smooth functioning.

2. Objectives of the Organisation

The main objects of this company are as below:

To set up, operate and maintain television channel including other types of electronic media such as Radio for promoting Hindu Dharma and related activities for effective dissemination of Hinduism through all types of electronic media.

To promote and propagate the activities and schemes of TTD and other Hindu endowment temples across the world through the above channel and to act as agent for TTD on execution of works entrusted to it.

To educate the masses through electronic media in Sanskrit, Yoga, Philosophy and intricate issues of ancient Vedas, Upanishads, Shashtras etc. in order to strengthen the activities of the Dharma Prachara Parishad of TTD and to foster Bhakti and Gnana on Venkateswara Tattwam.

To do scientific research in the fields of Vedas, Yagnas, Puranas and the ancient Hindu scriptures and disseminate knowledge.

To produce feature films / documentary films / serials / episodes on Hindu Religion and to televise the daily, weekly, fortnightly, monthly and annual festivals / activities of Lord Venkateswara and other deities of TTD and any other Hindu Temples in the country through electronic media.

To apply the profits / income of the company for promotion and furtherance of the objects of the company only and not for distribution of any dividend to its members.

3. Structure of the Organisation

Sri Venkateswara Bhakti Channel is managed by a Board of Directors and functionally headed by the Chief Executive Officer (CEO), who manages its day-to-day affairs. The CEO is assisted by various functional heads.

Managing Director

The Administrator of Tirumala — i.e. Addl. Executive Officer / Joint Executive Officer, TTD — shall preferably be the Managing Director, as SVBC activities are mainly related to Sri Tirumala Temple. This ensures better co-ordination for smooth functioning.

Ex-Officio Director

The Executive Officer, TTD — being the Promoter of the Channel — shall continue to be Ex-Officio Director and guide SVBC in all the aspects of its functioning.

Board of Directors

The Chairman, CEO and Board of Directors of SVBC are either appointed by the Government of Andhra Pradesh, by the TTD Trust Board, or by the SVBC Board itself.

।। ఓం నమో వేంకటేశాయ ।।

Under the divine guidance of Lord Sri Venkateswara and the Tirumala Tirupati Devasthanams, SVBC continues its sacred mission of bringing devotional content to millions of devotees across the world — 24×7, ad-free.

Incorporated 2007

Act Companies Act 1956

State Andhra Pradesh

Type Section-25 (Not-for-Profit)

Test Signal 7 April 2008 (Ugadi)

Channel Launch 7 July 2008

Broadcasting 24×7 — Ad-Free

Languages Telugu · Tamil · Kannada · Hindi

Parent Body Tirumala Tirupati Devasthanams

HQ Tirupati, Andhra Pradesh